Friday, June 25, 2021

Resume / Curriculum Vitae (CV) of Aaron S. Robertson

Aaron S. Robertson, MSM
P.O. Box 771, Muskego, Wisconsin 53150   414.418.2278

Passionate about bringing out the best in students and helping them discover success in life and career. Teamwork, collaborative thinking, and building meaningful relationships are integral to accomplishing this and to all that I do.

Education & Professional Development

Currently pursuing a Ph.D. in Leadership with an expected graduation date of 2021
Cardinal Stritch University, Milwaukee, Wisconsin – An interest in China’s artificial intelligence (AI) initiatives, entrepreneurial climate, and Belt and Road Initiative (BRI); classical realism and realpolitik in International Relations (IR); and U.S. – China Cold War theory.

Master of Science in Management (MSM) 2013
Cardinal Stritch University, Milwaukee, Wisconsin

Bachelor of Arts in Political Science, Minors in Sociology & Philosophy 2007
Cardinal Stritch University, Milwaukee, Wisconsin

Additional Coursework in International Relations (IR)
All coursework taken through, non-credit 2020
• "International Politics Mastery 2020: Think Theoretically" – taught by Kamil Zwolski, Ph.D.
• "International Relations Theory: Realism" – taught by Kamil Zwolski, Ph.D.
• "International Relations and Politics: The Origins of NATO" – taught by Paul F.J. Aranas, Ph.D.
• "The Rise of China" – taught by Kasim Javed, political analyst
• "Understanding of U.S.-Russia Relations in the Asia-Pacific" – taught by Andrei S. Golobokov, Ph.D.

Software & Online Teaching and Learning Tools
  • Microsoft: Word, PowerPoint, Publisher, Excel, Teams
  • Google: Gmail, Docs, Slides, Calendar, Meet, Blogger
  • Kami
  • Canvas
  • Zoom
  • QuickBooks

Advanced Training:
  • CPR certification through the Greenfield, Wisconsin Fire Department / American Heart Association, 2019-2021.
  • Online courses and certifications covering various special education, substitute teaching, online teaching, tutoring, and educational psychology subjects through Vector Solutions/SafeSchools,, Professional Learning Board,, and the National Tutoring Association (NTA). (2019 – Present)
  • Nonviolent Crisis Intervention certification through Crisis Prevention Institute (CPI). Certified from July 24, 2018 – Present.
  • STEP – An intense, two-day workshop for Stericycle supervisors and team leads on effective management and coaching techniques. (May 2015)
  • Certificate in integrated leadership and a non-credit certificate for a course in entrepreneurship. (2006 – 2007)
  • Instructor-led online courses for a variety of professional certifications in areas including supervision and management, leadership, effective communication, and marketing – Waukesha County Federated Library System. (2015 – Present)


Professional Work Summary

Special Education Assistant – Cross-Categorical 2021 – Present
New Berlin Eisenhower Middle/High School
(School District of New Berlin, New Berlin, Wisconsin)

Provided 1:1 and small group academic support to students in grades 7-12; supported regular education students across all six grade levels and a variety of subjects; significant experience working with medically fragile students, including feeding and toileting assistance, utilizing various assistive technologies and equipment, and monitoring for possible health emergencies; responsible for maintaining my own detailed sub plans; responsible for maintaining worklogs for Medicaid billing through the Accelify platform.

Special Education Assistant – Foundations program 2019 – 2021
New Berlin Eisenhower Middle/High School
(School District of New Berlin, New Berlin, Wisconsin)

Provided 1:1 academic and behavioral support to students in grades 7-12 with significant disabilities; in some cases, provided feeding and toileting assistance, along with the dispensing of medication; responsible for maintaining my own detailed sub plans; responsible for maintaining worklogs for Medicaid billing through the Accelify platform; supported regular education students across all six grade levels and a variety of subjects; proctored practice ACT tests and supported an ACT science strategy session; volunteered for practice sessions to support the school’s academic decathlon team; served as a chaperone for the 2021 senior dance; assisted with the 2021 commencement ceremony; provided 1:1 academic and behavioral support for students enrolled in the 2021 summer school program and summer STEM camp.

Substitute Teacher and Paraprofessional Aide 2020 – Present
(A company based in Grand Rapids, Michigan)

Served as a substitute teacher and paraprofessional aide in an on-call capacity in several area school districts. Experience at the elementary, middle, and high school levels, and in both regular education and special education environments. Primary focus at the high school level.

Private Tutor 2019 – Present
Working with middle school, high school, and college undergraduate students
(Greater Milwaukee area)

General subjects available, in no particular order:

ACT and SAT test prep - Research Skills - Study Skills - Self-Advocacy - Writing and Essays - AP courses: English Language and Composition, Comparative Government and Politics, Macroeconomics, Psychology, United States Government and Politics, United States History - Career Readiness & Workforce Development (mock job interviews, resume help, soft skills, career assessments, field trips, networking opportunities, help identifying majors and education tracks) - Business and Management - Marketing - Online marketing and social media for business - Entrepreneurship - Leadership - Personal Finance, Investing, and Economics - Organizational Culture - U.S. History - American Government - Political parties and movements in the U.S. (present and historical) - Soviet Union: general history, government, politics - China: general history, government, its current artificial intelligence (AI) initiatives, its Belt and Road Initiative (BRI), its entrepreneurial climate, & U.S. - China Cold War theory - International Relations (IR) - Realism in International Relations (IR) - Political Theory - Economic Theory - Sociological Theory - Philosophy - Psychology - Test Prep - Advice on scholarship application essays

Publisher 2018 – Present
Mr. Robertson’s Corner blog

Meaningful reflections, stories, ideas, advice, resources, and homework help for high school and college undergraduate students. We explore history, philosophy, critical thinking, the trades, business, careers, entrepreneurship, college majors, financial literacy, the arts, the social sciences, test prep, and more.

Special Education / Instructional Aide 2018 – 2019
Whitnall High School
(Whitnall School District, Greenfield, Wisconsin)

Supported both special education and regular education students across all four grade levels and a variety of subjects; co-taught English 11; co-advised Film Club; authorized driver of district vehicles; prom chaperone; led marketing efforts for a golf outing to raise funds for the athletics/activities department; utilized my background in marketing and event planning to advise the booster club of various challenges and opportunities in a changing donor and volunteer landscape; served, on occasion, as an internal substitute teacher.

Substitute Teacher and Paraprofessional Aide 2018 – Present
Teachers On Call
(A Kelly Company, based in Bloomington, Minnesota)

Served as a substitute teacher and paraprofessional aide in an on-call capacity in several area school districts. Experience at the elementary, middle, and high school levels, and in both regular education and special education environments. Primary focus at the high school level.

Head of Marketing and Public Relations 2018 – 2019
DandiLion Daze, formerly known as Muskego Community Festival / Muskego Fest

Responsible for developing and implementing a robust marketing and PR strategy that included social media messaging, signage, radio, and press coverage for an annual festival supporting nine local community service clubs and organizations; crafted a donation request letter for potential event sponsors; assisted with booking music acts.

Business Manager 2017 – 2018
Reidy, Inc., DBA Estate Services
(A Muskego, Wisconsin-based remodeling and construction contractor)

Leveraged expertise to perform in a broad scope of areas, including general bookkeeping, preparing written reports, office management including the paying of invoices and the billing of clients, negotiations with vendors, strategic planning, customer service, marketing, lead generation, and sales support.

Strategies included:
  • Performing the duties of a social media manager, guiding the company’s social media strategy and online presence.
  • Providing advice, guidance, and research on a broad scope of business and financial areas.
  • Producing creative and engaging copy for printed marketing materials.
  • Utilizing QuickBooks for general bookkeeping, payroll, and tax prep for the company’s accounting team.
Specific projects included:
  • Procured a $50,000 line of credit for the business.
  • Procured a legally-binding contract and a more detailed lien waiver form for use between the company and its clients.
  • Worked with a design team at GoDaddy to replace the firm’s existing Web site from before my arrival – I personally provided the site’s copy and engineered its search engine optimization (SEO).
  • Researched and hired a collection agency to pursue uncooperative clients.
  • Researched and hired a credit card processing firm to accept credit cards as a form of payment from clients.
  • Revived the company’s Facebook page after remaining dormant for some time before my arrival, building an engaged following and a viable lead source.
  • Redesigned the firm’s client invoice and estimate paperwork to better represent and showcase the company and, in effect, provide another viable marketing opportunity for the business.
President 2015 – Present
The Robertson Holdings Co., Inc.
(Founded a successful online media publishing company specializing in delivering business and career development advice through an extensive network of blogs and Web sites)

Strategies included:
  • Undertaking the responsibilities for executing traditional, digital and social media marketing strategies.
  • Serving as a consensus builder on the importance of having multiple customer touch points across all digital platforms to drive sales and generate company profits.
  • Leveraging expertise to move the needle and push the boundaries of career and business engagement endeavors to drive customer value proposition.
Customer Experience Team Lead 2012 – 2017
Head of Online Marketing
Spectrum Communications
(A telephone answering service and call center in Brookfield, Wisconsin acquired by Stericycle, Inc. in 2014, becoming part of the established portfolio of Communications Solutions)
As Customer Experience Team Lead, a position held from March 2015, I was charged with spearheading and overseeing a broad scope of staff development, coaching, and mentorship initiatives. Additionally, my responsibilities included staff scheduling, attendance, conflict resolution, disciplinary action, client relationship management, and submitting direct reports to senior leadership.

Strategies included:
  • Training a performance-driven team of customer experience agents (CEAs) on delivering enhanced account management services to best help bolster client relations.
  • Attracting, retaining and coaching a team of diverse professionals that span all aspects of Spectrum Communications/Stericycle with a common vision and mission.
  • Functioning in a myriad of areas pertaining to Web marketing and customer engagement strategies, personnel training and team development processes.
  • Influencing and handling customer inquiries for a variety of products and services by way of a prepared script and on-going professional training.
  • Managing the company’s Web site, blog, social media campaigns, and search engine optimization (SEO) initiatives, resulting in significant increase with online traffic and client engagement.
  • Providing exceptional customer service and value-added services to callers while maintaining strict adherence to corporate policies and government regulations.
  • Initiated, coordinated, and authored, The Spectrum Scoop, which became the firm’s most widely-read internal employee newsletter.

Correspondent 2011
Muskego Patch

Strategies included:
  • Developing highly-successful techniques for aggregating information and performing a variety of functions by way of key interviews, thorough research and analytical reporting.
  • Wrote on a broad scope of topics ranging from features and human-interest stories, municipal government, political, and business news, and opinion pieces.
  • Establishing exceptional, collaborative relationships and motivating coworkers to meet and exceed company goals.

Publisher 2010 – Present

Strategies included
  • Writing, editing, organizing, researching and aggregating content for a well-trafficked blog.
  • Facilitating in a range of functions; performing exclusive interviews, gathering information on various metro-area business news, networking groups and events, festivals, attractions, and polls.

President & Shareholder 2007 – 2013
Intrepid Innovations, Inc.
(An Internet marketing firm specializing in strategic marketing solutions for businesses looking to generate online traffic, increase sales, and maximize Web growth)

Strategies included:
  • Developing a range of effective search engine optimization (SEO) strategies aimed largely at small to mid-sized businesses.
  • Establishing online social media profiles and providing continual maintenance with updates and relevant activities.
  • Performing all content management functions including, but not limited to, press releases and editorial writing, advertising/copy editing, and promotional releases and distribution.
  • Cultivating strong client relations with full responsibility for networking, contract negotiations, client meetings, general bookkeeping, and operational management.

Additional Experience
Correspondent 2007 – 2010
Muskego Chronicle

Professional Licenses & Certifications

Level 2 Intelligence Analyst certification – taught by Lt. Col. Robert Folker, USAF (Ret.)
Obtained August 2020. No expiration date.

Level 1 Intelligence Analyst certification – taught by Lt. Col. Robert Folker, USAF (Ret.)
Obtained August 2020. No expiration date.

Special Education Program Aide License – 5 Year
State of Wisconsin, License 4070061674 – Valid July 1, 2021 through June 30, 2026.

Teaching – Short-Term Substitute License – 3 Year
State of Wisconsin, License 1910046232 – Valid July 1, 2021 through June 30, 2024.

Notary Public
State of Wisconsin, License 204996 – My commission expires July 19, 2022.

Business Community Leadership Roles

Founder & Facilitator 2014 – 2018
Genesis Networking Group
(Business networking group that met over breakfast twice per month at Genesis Restaurant in Greenfield, Wisconsin to discuss relevant business and professional development topics of interest and assist members with referrals)

Secretary 2009 – 2019
Hales Corners Chamber of Commerce

Board Member, Ambassador 2008 – 2018
Muskego Area Chamber of Commerce & Tourism

Memberships & Affiliations

National Tutoring Association 2021 – Present

Whitnall Park Rotary Club 2018 – 2019
Muskego satellite club

Past President 2014 – Present
Muskego Lions Club

Library Board President 2010 – Present
City of Muskego

Zoning Board of Appeals 2008 – Present
City of Muskego

Past 2nd Term President 2008 – Present
Kiwanis Club of Muskego

Public Service Campaigns

Candidate 2009
Muskego-Norway School Board

Candidate 2008 & 2010
Wisconsin state Assembly ▪ District 83

Elected Student Government Roles

Senator 2018 – Present
Representing graduate students
Cardinal Stritch University

Vice President of Legislative Assembly 2006 – 2007
Cardinal Stritch University

President 2005 – 2006
Cardinal Stritch University


Competing in the Call Center Industry: The Case of Spectrum Communications 2013
Capstone Research Product Title
Advisor: Thomas A. Lifvendahl, Ed. D.
Available at

Beyond Majors and G.P.A.: A Real Philosophy for College and the World Ahead 2007
Second Edition. Lincoln NE: iUniverse
ISBN: 0-595-46517-X (pbk), 0-595-90815-2 (ebk)

Media Appearances

Simandan, V. M. (2014, June 24). “You have to embrace innovation”: Interview with Aaron S. Robertson from Spectrum Communications.
Retrieved from

Laughtland, A. (2014, April 5). Meet Aaron S. Robertson, freelance journalist. With Five Questions. Retrieved from

Shea, J. (2014, April 3). Interview with Aaron S. Robertson, head of online marketing at Spectrum Communications. Voices of Marketing.
Retrieved from head-online-marketing-spectrum-communications

Johnson-Elie, T. (2009, February 3). Networking club has youthful focus. Milwaukee Journal Sentinel.

Lawrence, J. (2009, January 10). A new networking site for students and recent grads. Retrieved from

Catholic Knight. (2008, Fall issue). Book smart: Young author offers his philosophy on college and the world ahead, pp. 14-15.

Paulsen, D. (2008, March 6). Muskego man part of new business that taps the power of the Internet. Muskego Chronicle, Business, p. 1.

Interviews & Writing Credits

1. Branscombe Richmond, Hollywood television and film actor; stuntman. September 2011.
2. Dr. Terence Roehrig, professor, U.S. Naval War College; Korea expert. December 2011.
3. Carl Giammarese, lead singer, The Buckinghams; singer and songwriter. December 2011.
4. Alyssa Bolsey, filmmaker; director, The Jacques Bolsey Project. December 2011.
5. Godfrey Townsend, New York-based guitarist and singer. January 2012.
6. Carl Bonafede, legendary Chicago radio personality, band manager, music promoter, record producer, and booking agent. January 2012.
7. Doug “Cosmo” Clifford, drummer, Creedence Clearwater Revival and Creedence Clearwater Revisited (CCR). June 2012.
8. Mark Dawson, lead vocals and bassist, The Grass Roots. September 2012.
9. Chris Szebeni, lead singer, Boxkar. November 2012.
10. Rebecca Romney, rare books expert and occasional guest on the show, Pawn Stars. February 2013.
11. David White, founder, Danny & The Juniors; singer and songwriter. April 2013.
12. Stu Cook, bassist, Creedence Clearwater Revival and Creedence Clearwater Revisited (CCR). July 2013.
13. Mark Hall-Patton, administrator of the Clark County Museum and occasional guest on the show, Pawn Stars. May 2014.
14. Jefferson Grizzard, guitarist and singer. June 2014.
15. Samantha Lukens, designer and MFA candidate. September 2014.
16. Paul Spiegelman, best-selling author and culture executive. January 2015.
17. Bill Turner, former lead guitarist for Bill Haley in the 1970s; Front man, Blue Smoke. March 2015.

Selected Thought Leadership Writing Samples

Robertson, A. S. (2019, September 21). The importance of reflection. Posted to

Robertson, A. S. (2019, March 9). I was a slacker in high school. Posted to

Robertson, A. S. (2019, January 31). The many benefits of volunteer work. Posted to

Robertson, A. S. (2019, January 26). The double-edged sword of technology. Posted to

Robertson, A. S. (2018, December 8). Creating a resume and applying for work. Posted to

Robertson, A. S. (2018, July 26). It’s time to think inside the box: The education moment delivered to the BNI Boundless Business networking group on July 26, 2018. Posted to

Robertson, A. S. (2018, July 15). The value proposition in your business. Posted to

Robertson, A. S. (2018, June 27). How to generate more and better business ideas: The education moment delivered to the BNI Boundless Business networking group on June 28, 2018. Posted to

References & Recommendations Furnished Upon Request   414.418.2278

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